About Luke Bayly
- Web Design & SEO
- Business Strategy
- Reliability Engineering
Who is Luke Bayly?
Luke Bayly is a highly experienced Reliability Engineer, Business Strategist, and Web Developer with a passion for solving complex problems and driving efficiency. With over 15 years in reliability engineering, an MBA-backed business acumen, and expertise in digital solutions, he has built a career helping industries optimize performance, reduce downtime, and grow sustainably.
From engineering solutions for mining, utilities, and manufacturing to advising businesses on strategy and digital growth, Luke blends analytical precision with practical execution. Outside of work, he is a dedicated family man, an aviation enthusiast, and an adrenaline-fueled adventure sports lover, always seeking new challenges both professionally and personally.
Reliability Engineering
With over 15 years of experience in reliability engineering, Luke Bayly has worked across mining, utilities, and manufacturing, helping companies improve asset performance and reduce operational downtime. He began his career as a mechanical design engineer at South Australia’s largest mine, later expanding his expertise in surface and underground coal mines in the Bowen Basin (QLD).
As a chartered engineer with Engineers Australia, Luke has been formally recognized for his expertise in reliability methodologies. His work as a reliability consultant has spanned multiple industries, focusing on failure analysis, defect elimination, and asset optimization. He is also a trainer in the Apollo Root Cause Analysis method, a best-in-class approach to identifying and solving recurring issues, helping organizations achieve long-term operational stability.
Corporate Governance & Business Strategy
Luke Bayly’s expertise in business strategy is backed by an MBA from the Australian Institute of Business (2015) and nearly a decade of leadership experience. As the Deputy Chair of Recreational Aviation Australia (RAAus), the country’s largest private aviation group, he has helped navigate financial challenges, legal complexities, and internal governance, ensuring long-term stability and growth.
Beyond board leadership, Luke has founded, operated, and supported multiple small businesses, spanning e-commerce, allied health, and digital services. His passion lies in understanding market drivers and using strategic frameworks—such as Lean Six Sigma, Agile, and Digital Transformation—to improve processes, enhance efficiency, and drive sustainable business success.
Luke Bayly applies his engineering mindset and business expertise to the world of web development and digital strategy. As the founder of Amplify Web Design Australia, he specializes in SEO-driven website design, user experience optimization, and digital growth strategies that help businesses establish a strong online presence.
With a deep understanding of search engine algorithms, conversion rate optimization, and technical SEO, Luke ensures that websites don’t just look great—they perform, rank, and drive results. His approach combines data-driven decision-making with a passion for building high-functioning, reliable, and scalable digital solutions tailored to business needs.
Personal Life
Beyond his professional career, Luke Bayly is deeply committed to family, aviation, and adventure sports. Living on a small acreage in South Australia with his wife and two young boys, he enjoys an active outdoor lifestyle—riding motorbikes, spending time on the river, and engaging with the local community. His family has also embraced a love for travel, spending a year exploring Australia and six months adventuring through Tasmania, balancing work and family through remote opportunities.
Luke’s passion for aviation started in childhood, watching planes fly over his backyard. He earned his Recreational Pilot Certificate during university and has since flown a variety of aircraft, including Sportstar, Jabiru, Piper Cubs, and Drifters. A regular at Australian airshows, he is now working toward his L2 Maintenance Qualification in recreational aviation.
An adrenaline seeker at heart, Luke thrives in adventure sports, including motocross, kitesurfing, windsurfing, and mountain biking. He has tackled extreme challenges like Cape York adventure rides, competitive yacht sailing, and snowboarding injuries—a testament to his relentless pursuit of excitement and pushing personal limits.
Stay In Touch
Luke Bayly is a trusted expert in reliability engineering, business strategy, and web development, bringing a unique blend of technical expertise, leadership, and digital innovation. Whether you’re looking for engineering insights, strategic business guidance, or high-performance digital solutions, Luke’s experience and problem-solving approach can help drive success.